For the first time in last 25 years Microsoft announced its new corporate logo. It’s simplistic, to represent their new product portfolio that mainly based on the modern UI or Windows 8 UI or once called Metro UI. Unlike the old logo, the new logo consists two components, Symbol and Logotype.

A symbol in logo is very important, a picture can speak thousand words and a symbol is easily recognisable than text. For example, Apple prefer symbol every where on Mac’s, iPhone’s, iPad’s, Store’s etc. A symbol can improve brand recognition to greater levels. Microsoft needs more brand recognition in consumer space, they are betting more in consumer space this time.

The new logo is already appeared in newly opened Microsoft Store in Boston.

Image credit: Pocketnow

This new logo and new strategy together representing the all new Microsoft already. All the best Microsoft, 2012 will be a great year in your history records.