Nokia PureView camera technology is not all about 41 megapixel camera featured in Nokia 808 smartphone. PureView is technology used in camera’s which allows you to shoot quality photos or videos by blending optics, pixels and image processing in new and different ways. PureView is a mix of both hardware and software. In common terms you can achieve high quality pictures or videos without a big camera sensor. Even with less pixels, PureView technology brings good quality to your pictures.

#PureView is about blending optics, pixels and image processing in new and different ways to allow you to do things you otherwise cannot.

— Damian Dinning (@PhoneDaz) September 4, 2012

#PureView is NOT a single specific feature or specification.

— Damian Dinning (@PhoneDaz) September 4, 2012